What the L dot net – a blog by LaBreche.
Join us as we opine, debate, and celebrate our clients, our people and the fast moving world of brand communications.
We’re deep in debate over Facebook landing pages. Frankly, it’s making us a little cranky. We agree it’s important to roll out the red carpet for your customers. Be welcoming. Share your brand pizzazz, garner some likes. But then what? In the words of our sage director of digital strategy, Elen Bahr (@elenbahr or E-money, as we like to call her), it’s landing page schmanding page unless you’ve answered the question: “What does it do for the user?” As a unified marketing agenc...